Our website is hosted on Shopify furthermore known as “the hosted Web Platform”.
You acknowledge all practices and outlined information is in accordance with the hosted Web Platforms guide.
PERSONAL INFORMATION WE COLLECT
When you visit the website, the hosted Web Platform automatically collects basic information available on your device. This includes information about your time zone, web browser, IP address, and some of the cookies that are installed on your device of use.
As you continue to browse the Website, “Device information” is collected about the pages you click on and the products you view giving us a better understanding about what you’re viewing when you come onto our website. This basic information is recorded by using; “Web beacons”, “Log files” and “Cookies”.
When you make a purchase or attempt to make a purchase through the Site we collect your “Order Information” which is typically; your name, billing address, shipping address, payment information (including credit card numbers , email address, and phone number.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Mallow & Thyme uses your Order Information to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
In addition, we also use this personal information to:
- Communicate with you;
- Prevent fraudulent purchases, &
- Provide you with advertising and marketing material (when indicated agreement has been selected).
The Device Information that Mallow & Thyme collects helps screen for potential risk and fraudulent activity (in particular, your IP address), and to improve and optimize our Site and assess the success of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with our hosted web platform to help us use your Personal Information, in the above described method. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy .
In the unlikely event that we may have to share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights, we are rightfully able to do so.
Mallow & Thyme uses Facebook's Conversions API as well as the Facebook pixel. The Conversions API sends the purchase event between Shopify and Facebook servers. Data sent from server to server can't be blocked by browser-based ad blockers. The information collected using this setting includes the customer's name, location, email address, and phone number, as well as their browsing behavior in our online store. For more information, refer to Facebook's documentation about Conversions API.
For more information on data sharing, refer to Cookies and customer tracking.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
When an order is placed via the Website, Mallow & Thyme maintains your Order Information in our records unless asked to be removed by the customer.
For further information about our privacy practices and any questions please contact us by e‑mail at firstname.lastname@example.org.